Generational Consumer Trends

Analyze how Millennials, Gen Z, and Boomers differ in spending, housing, investing, and the products and services driving demand.

A split image of a hundred dollar bill and a woman wearing an ornate choker necklace
Macro Economics

Gen Z is treating itself

And retailers love selling it.

Lucy Brewster
A young investor studies his devices.
Macro Economics

Gen Z knows how to invest

Younger investors have access to more financial information and better investment platforms.

Lucy Brewster

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