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The Gen Z portfolio
To:Brew Readers
Plus, the AI economy.
August 04, 2026View Online | Sign Up | Shop
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Sponsor Logo: Nasdaq

Good afternoon. Elon Musk is expected to field some tough questions from analysts during the first SpaceX earnings call this evening. Some inquiries, however, could get a bit off topic.

In an effort to encourage interest from retail investors, SpaceX created an online forum for the public to ask hard-hitting questions about the business, which management will answer during today’s call. You can visit the site here and submit your own, but a few of the highlights we found include:

  • Is it possible to name one of the upcoming starships Shipy McShipface?
  • Will Asteroid (your mascot) go to Mars?
  • Can we paint the rocket pink?

The real question: Why hasn’t every publicly traded company opened the Q&A portion of their calls to the public yet?

Sissy Yan & Mark Reeth

In today’s newsletter:

  • Consumer earnings check-in
  • The kids are gonna be alright
  • So is AI bad for the labor market?

Markets

Nasdaq

26,584.99

S&P

7,736.52

Dow

54,085.88

10-Year

4.627%

Bitcoin

$64,134.89

Oil

$75.92

Data is provided by

*Stock data as of market close, cryptocurrency data as of 4:30pm ET. Here's what these numbers mean.

  • Iran: Treasury Secretary Scott Bessent declared that the US and Iran are close to a deal to open the Strait of Hormuz, which would include allowing commercial ships to transit without paying a toll.
  • Stocks: Hopes of peace sent indexes flying, with the Dow soaring over 900 points to a new all-time high, while the S&P 500 also climbed to a new record close during its best day of trading since April.
  • Commodities: Crude prices collapsed, with both WTI and Brent, the international benchmark, falling below $80 per barrel.

Consumers

Treat yo self (to some earnings)

wayfair and Mcdonalds logo side by side

Morning Brew Inc, Photos: Adobe Stock

They call this the “little treats economy,” where financial insecurity has given rise to purchasing small luxuries that make you feel better. Hey, if you can’t afford a house, maybe you can afford that new Labubu doll and still get the same rush of dopamine.

Fast food used to be that one of those small, inexpensive treats—but inflation and creeping menu prices have come to bite the world’s biggest burger chain in the buns. Meanwhile, tariff upheaval has given way to stability for one online retailer that lets you spruce up your studio apartment without breaking the bank.

We’re knee-deep in earnings season, so let’s check in on two very different companies that just reported this morning and see how consumers are feeling about them.

McDowner

McDonald’s is still seeking a turnaround after years of slowing spending among consumers who have been hit hard by inflation; particularly low-income customers. The company rolled out a boatload of promotional menu items to entice people back to the Golden Arches, but it backfired: CEO Chris Kempczinski said too many new offerings slowed operations, increased wait times, and lowered customer satisfaction last quarter.

McDonald’s managed to beat EPS estimates in Q2, but revenue fell short. It didn’t help that US same-store sales rose just 0.8% last quarter, a serious slowdown since early 2025. It’s no wonder Ronald McDonald is putting the pedal to the metal: The company announced that Skye Anderson will shift from her role as head of McDonald’s global business services and take over as president of its US business.

Her job is to “bring focus and urgency” to the company’s biggest business segment and turn things around. Shareholders seem skeptical: The stock rose just 1.12% today.

A way fair price

The rough housing market is keeping people focused on making their current living conditions as cozy as possible. That’s been great for online furniture retailer Wayfair, which today touted its strongest quarter over quarter earnings growth since 2020. “In fact, revenue growth in the US was the best we’ve seen in the entire post-COVID period, with nearly 9% year-over-year revenue growth, continuing the high single digit share spread we’ve held since last fall,” wrote CEO Niraj Shah.

But it’s not just cost-conscious customers boosting Wayfair’s bottom line. The company’s Perigold business, which focuses on taking luxury items out of showrooms and putting them on the internet, has proven a huge success with high-income shoppers. Revenue from Perigold has surged by double digits every year since it launched in 2017, and last quarter sales climbed a whopping 35% year over year.

It’s no wonder shares soared 29.97% today.

Americans be shopping

Consumers are okay with spending so long as it helps them feel good. Burgers that cost an arm and a leg are quickly getting cut from the budget, while people are springing for that new duvet cover if it means they can feel better about their homes. It’s a trend that has come to define the US economy, and one that we’ll continue to see play out over the course this earnings season.—MR

Sponsored By Nasdaq

The benchmark for today

Sponsor: Nasdaq

From the internet boom to cloud computing to AI, the Nasdaq-100 Index® (NDX®) has tracked the companies at the center of each major economic shift over the last four decades.

Today, it’s a globally recognized index of 100 of the most innovative large-cap companies listed on the Nasdaq Stock Market—spanning technology, healthcare, consumer, and industrials.

With roughly $1.4 trillion in global exposure flowing through ETFs and derivatives, NDX has become the go-to vehicle for retail investors who want direct access to the companies defining the future.

More than just a list of companies, the Nasdaq-100 is a representation of how large caps have developed in the modern era.

Stocks

The biggest winners and losers on the stock market today

🟢 What’s up

🔴 What’s down

  • Amazon slipped 2.32% after Jeff Bezos disclosed plans to sell roughly $4.1 billion worth of shares.
  • BP fell 4.02% despite reporting a sharp jump in quarterly profit as investors looked past the earnings beat.
  • Aptiv declined 16.62% on lower third-quarter and full-year earnings guidance.
  • NRG Energy lost 15.48% after adjusted earnings missed Wall Street estimates despite stronger-than-expected revenue.
  • Chipotle tumbled 9.72% after it was linked to a salmonella outbreak in Minnesota.

Stat of the day

All the cool kids are doing it

Kids throwing cash

Morning Brew Inc, Photo: Getty Images

We mostly tend to hear from high-powered Wall Street analysts who deign to dribble out a few morsels of investing advice from time to time. Maybe it’s time we started listening to the little guy.

Morgan Stanley published its annual intern survey today, in which 529 of the lowliest employees at one of the world’s most powerful banks finally get to take the mic. Some of the results are to be expected, such as heavy AI usage. 68% of Morgan Stanley interns use an AI tool every day, almost double last year’s 35%—but 61% of respondents are “somewhat or very concerned” about AI replacing jobs in the financial sector.

Some survey answers provide a glimpse into what businesses kids these days love. Apple Pay is the clear winner for interns’ payment preferences, with 82% of them using it at least weekly. Spotify is the most popular music streaming service by a mile (no surprise considering the company’s strong earnings report this morning). But Netflix slipped in the rankings, tumbling below YouTube, Instagram, and TikTok for interns’ streaming preferences.

Remember, the report’s value isn’t just in flipping the usual script—it’s about learning what the next generation of investors, business leaders, and consumers are focused on, and positioning your portfolio accordingly. But whatever you do, don’t run out and get one of those dumb broccoli haircuts that everyone under 30 is inexplicably sporting.—MR

Reader Poll

The interns seem a little spooked that AI is coming for their jobs, so we want to hear from you about whether or not you’re using bots to power your portfolio.

Have you used AI to invest at some point in the last 12 months?

Yes, I tried an LLM provided by my broker
Yes, I used an off-the-shelf option like ChatGPT to help me buy a stock
No, I'm not about to take investment advice from a robot

Economy

AI is creating labor market winners and losers

Robot hand carrying a briefcase

Morning Brew Inc, Photos: Getty Images

There have been recent signs that the labor market is holding up. But new data suggests that AI is quietly displacing workers. So, who’s right?

Morgan Stanley estimates that AI has added 15 basis points to the US unemployment rate. That’s a small contribution overall, but it’s up from 10 basis points in December—a 50% increase in AI-related job displacement in less than a year.

The impact isn’t evenly distributed. In industries where companies most frequently discuss AI adoption, unemployment is running roughly 50 basis points above normal, with workers aged 22 to 27 bearing the brunt.

The flip side

AI may be a headwind for some workers, but it’s becoming a major tailwind for the broader economy. Oxford Economics’ Michael Pearce estimates that roughly one-third of recent US GDP growth can be traced back to the AI boom. At its current pace, spending on software, datacenter construction, and computer and communications equipment is running at an annualized rate of roughly $1.5 trillion, up from about $1 trillion two years ago, the Wall Street Journal reported.

All that spending is creating a surge in hiring among blue-collar workers. As tech giants pour billions into datacenters, demand for electricians, carpenters, and maintenance workers has climbed. In fact, Meta, Google, and BlackRock have collectively committed more than $265 million to train workers, and Indeed estimates that datacenter installation and maintenance jobs pay 42% more than similar roles elsewhere.

“This is the largest infrastructure buildout in human history, and that’s going to create a lot of jobs. And it’s wonderful that the jobs are related to tradecraft,” Jensen Huang said at the World Economic Forum in Davos. “In the United States we’re seeing quite a significant boom in this area. We’re talking about six figure salaries for people who are building chip factories or computer factories or AI factories.”

What to watch

Despite AI’s push and pull, the broader labor market isn’t showing signs of cracking.

Today’s JOLTS report was largely a non-event: Job openings held steady at 7.4 million, while hires, quits, and layoffs were all essentially unchanged. It’s another sign that the labor market remains stuck in a “low-hire, low-fire” equilibrium.

Next up is ADP payrolls on Wednesday and the monthly employment report on Friday, both of which should offer a clearer picture of whether AI-driven displacement is beginning to show up in the broader labor market.

For now, one thing is clear: The economic effects of AI are already evident, but the effects on the labor market are just starting to surface.—SY

News

Around the market

  • SpaceX has an extreme amount of short interest, but somebody out there thinks the stock could triple this week.
  • Wells Fargo is planning to roll out tokenized deposits for corporate and commercial clients, as the bank attempts to sneak ahead of the competition.
  • Polymarket’s new fundraising round could value the prediction market platform at $20 billion.
  • The chief economist at Moody’s Analytics says the Fed’s decision to hold back guidance could create more volatility during every FOMC announcement.
  • Remember the private credit crisis? Blue Owl’s quiet comeback shows that the problems weren’t as bad as investors thought.
  • You’re never going to believe this, but Ray Dalio warned that the market is approaching bubble territory not seen since 1929 and 2000.
  • Court filings reveal that Capital One shut down hundreds of accounts linked to the Trump administration due to fears of money laundering.

Calendar

What is happening in the world of finance tomorrow

Economic reports: We’ve got more labor market news with the ADP private payroll report. Also, we’ll catch a glimpse of how a good chunk of the economy is doing when we get the ISM services reading.

Earnings announcements: Eli Lilly, Novo Nordisk, Sandisk, Western Digital, Disney, Shopify, Uber, AppLovin, CVS Health, MercadoLibre, DoorDash, Occidental Petroleum, eBay, Block, Kraft Heinz, and Figma keep the earnings train on the tracks.

recs

Reading material

🧠 Trying to find a smart investment amid market madness? Try these 10 high-quality companies trading at a discount.

💰 Worth watching: The Commerce Department just quietly funded seven startups with $874 million in taxpayer money.

🪙 Tokenmaxxing and tokenminning have given way to tokenomics, or measuring how much bang companies are getting for the big bucks they’re spending on AI.

🎓 Meet the college kids running a $12 million real estate investment business.

🤔 Probably not a good sign: The father of the 401(k) says the retirement plan doesn’t work for many middle- and lower-income Americans.

📈 Tomorrow’s benchmark, today: The Nasdaq‑100 Index® aims to deliver the innovation, scale, and exposure investors expect. Built on a foundation of visionary companies, it’s the envy of large-cap growth trackers. The future is listed on Nasdaq. Learn more.*

*A message from our sponsor.

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Written by Mark Reeth and Sissy Yan

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Making sense of market moves

Stay up to date on the latest market news with daily analysis of the investing landscape, served up Brew-style.

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