As if the race over storied entertainment conglomerate Warner Bros. Discovery wasn’t already cinematic enough, we just got a juicy plot twist. Last Friday, Warner Bros. announced that Netflix had won the bidding war over parts of the company, including its film studio and HBO Max, in a deal that values WBD at roughly $27.75 per share. $23.25 of that would be paid to shareholders in cash, while the other $4.50 would be in stock. The end, roll credits. But shareholders had more drama in store: Paramount Skydance has made a direct, hostile cash offer to Warner Bros. Discovery investors to undermine the Netflix deal. Rather than buy the company piecemeal, Paramount’s offering to acquire the entirety of Warner Bros. Discovery, including TV networks like CNN. Paramount’s romcom-esque plea to woo shareholders includes $30 per share in cash, which it says is safer than Netflix’s cash-equity mix. The company also argued its deal was more likely to get regulatory approval. “We’re here to finish what we started,” Paramount Skydance CEO David Ellison told CNBC today. Paramount’s total offer is worth $108.4 billion, well above Netflix’s $82.7 billion bid. While the Ellison family has plenty of cash, part of the financing for the deal comes from parties in the Middle East, including Saudi Arabia’s Public Investment Fund. Another backer is Jared Kushner’s Affinity Partners. Shares of Paramount rose 9.02% today, while Warner Bros. Discovery rose 4.45%. Netflix sunk 3.4%. How will this saga end? There’s a few ways that this final act could play out. For one, WBD shareholders could stay the course and just stick with the original Netflix deal, which the WBD board has already signed and recommended shareholders accept. On the other hand, if enough WBD shareholders want to take Paramount’s tender offer, Paramount could technically take over without the board’s approval. Yet there’s a range of choose-your-own-adventure ways this story could wrap up: The bidding war could push Netflix to make an even sweeter deal, or other suitors could even re-emerge to hijack the plotline. Don’t forget about regulators: Antitrust authorities could strike down the Netflix deal, given it would create a gargantuan media conglomerate. It’s not just Hollywood that is pissed about the Netflix-Warner Bros. merger—even President Trump signaled that the merger would have to hold up to some serious scrutiny, saying over the weekend, “It is a big market share. It could be a problem.” And while the Paramount deal has some direct ties to the Trump family via the president’s friendship with Larry Ellison, Semafor reported that Paramount’s strategy to cozy up to the White House is backfiring. If there’s one thing for sure, it’s that there’s more drama on the way. Encore, please!—LB |